What Does Triple Scented Mean
I was asked the other day what triple scented meant. You may, if you've been browsing candle sites, have seen candles described as being "triple scented".
It's a bit of a marketing trick. For many years the industry standard fragrance load was 3% volume, ie 1/2 oz of fragrance to wax ratio. Triple scented, therefore, means the candle is loaded with a 9% fragrance.
It doesn't necessarily mean that it smells super strong as if a candle is fragranced with a light smell, no matter how much fragrance you add it will never give off a strong scent.
So next time you see a candle described as being "triple scented" you can smile sweetly knowing that it's a bit of spin to make their candles sound like they smell better than the competition.
It's a bit of a marketing trick. For many years the industry standard fragrance load was 3% volume, ie 1/2 oz of fragrance to wax ratio. Triple scented, therefore, means the candle is loaded with a 9% fragrance.
It doesn't necessarily mean that it smells super strong as if a candle is fragranced with a light smell, no matter how much fragrance you add it will never give off a strong scent.
So next time you see a candle described as being "triple scented" you can smile sweetly knowing that it's a bit of spin to make their candles sound like they smell better than the competition.
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