How to Stand Out
How to Stand Out
by Tamara Peterson (TP Design)
Knowing how to market yourself can make the difference. But how do you do this? What makes icons like Nike and Coke stand out from its competitors? This unsure land that businesses sink or swim in is called the brand gap. It's knowing the difference between marketing and branding and how to use both.
Now I know that you are asking yourself, there is a difference in marketing and branding? I am here to tell you there is! We will start with marketing. The easier of the two, well maybe. Let's start with a product, it can be anything, now you take this product and deciede that you need to advertise it. Get the word out. Well what are it's features? What does it do? What do you want people to think about it? And other such questions... So you come up with a campain. Now after you figured all that out and who you want to sell it and have your campain to you think you are ready to send it out into the world to make you money.
But have you asked yourself, what is the lifestyle of the people buying this product? Or even better what do you want them to think their lifestyle is after they buy your product? Studies have shown that it's not necessarily what the product can do for their lives that sells the item but what people think of themselves after they have bought the item. Does it make them feel hip, cool, in the know, or even rich. The iPHONE (or any product from apple) is a great example of how this works. You can buy an iPHONE and feel like you are part of the "cool" group or "in the know", even though you haven't changed who you are one bit.
Now some people think you can get by with just one or the other of these two different strategies. And some companies do. But if you combine the two together...that's when you get the Apples, Cokes and Nikes of the world.
But now you ask is there some magic formula to get there. No, but there are things that you can do to help you get there. First ask yourself 3 questions:
1. Who are you?
2. What do you do?
3. Why is that important?
The first two are simple, it's the answer that you give to the third that will make you stand out. Of coarse there are a few other things too, but one of the most important is you are never afraid to try anything. And if you fail, get up and try again. It's always ok to fail, just never fail twice the same way. Good luck!
Tamara Peterson is a wife, a mother (to a beautiful 6 month old son), an artist and a designer who lives in North Texas. She recently made the decision to be a stay at home mom after working as a in-house graphic designer for 3 years. She is really excited to start this new adventure and can't wait to see what the future holds in store for her and her family.
Websites: www.indiepublic.com/profile/tpdesign,
tpdesign.etsy.com
by Tamara Peterson (TP Design)
Knowing how to market yourself can make the difference. But how do you do this? What makes icons like Nike and Coke stand out from its competitors? This unsure land that businesses sink or swim in is called the brand gap. It's knowing the difference between marketing and branding and how to use both.
Now I know that you are asking yourself, there is a difference in marketing and branding? I am here to tell you there is! We will start with marketing. The easier of the two, well maybe. Let's start with a product, it can be anything, now you take this product and deciede that you need to advertise it. Get the word out. Well what are it's features? What does it do? What do you want people to think about it? And other such questions... So you come up with a campain. Now after you figured all that out and who you want to sell it and have your campain to you think you are ready to send it out into the world to make you money.
But have you asked yourself, what is the lifestyle of the people buying this product? Or even better what do you want them to think their lifestyle is after they buy your product? Studies have shown that it's not necessarily what the product can do for their lives that sells the item but what people think of themselves after they have bought the item. Does it make them feel hip, cool, in the know, or even rich. The iPHONE (or any product from apple) is a great example of how this works. You can buy an iPHONE and feel like you are part of the "cool" group or "in the know", even though you haven't changed who you are one bit.
Now some people think you can get by with just one or the other of these two different strategies. And some companies do. But if you combine the two together...that's when you get the Apples, Cokes and Nikes of the world.
But now you ask is there some magic formula to get there. No, but there are things that you can do to help you get there. First ask yourself 3 questions:
1. Who are you?
2. What do you do?
3. Why is that important?
The first two are simple, it's the answer that you give to the third that will make you stand out. Of coarse there are a few other things too, but one of the most important is you are never afraid to try anything. And if you fail, get up and try again. It's always ok to fail, just never fail twice the same way. Good luck!
Tamara Peterson is a wife, a mother (to a beautiful 6 month old son), an artist and a designer who lives in North Texas. She recently made the decision to be a stay at home mom after working as a in-house graphic designer for 3 years. She is really excited to start this new adventure and can't wait to see what the future holds in store for her and her family.
Websites: www.indiepublic.com/profile/tpdesign,
tpdesign.etsy.com
Replies to This Discussion
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Permalink Reply by Maria White on -
Lots of great information! Good Luck Being A Stay home mom!
From a stay home mom to four great kids,
maria
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Permalink Reply by Lindy V. Wood on -
Tamara,
Thanks for writing this article. I'm sure that I will need to read it again and again to help me keep focused. The business side of our craft does not always come as naturally as the creative part. I will write down these questions and try to keep on this formular!
Congrats on your new adventure!
Lindy
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Permalink Reply by Tonia Maglara-Auffret on -
Thank you for the info. Good luck on your new adventure. From another stay at home mum. Tonia
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Permalink Reply by www.jodaycraf.etsy.com on
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Hi Tamara,
Congratulations on your beautiful baby boy. I have a new 4-month old grandson, Joey. Of course, he is adorable.
I really appreciate the information on Marketing.
Jodi (www.jodaycraf.etsy.com)
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Permalink Reply by Serena Lee Peña- SapphireIce on
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Permalink Reply by icecreamdrops on -
great info.i really liked the info
thank you]
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Permalink Reply by Gladys Camisón on -
Thank you so much!
There are definitely things I could change about my new business to stand out.
XXX
Gladys
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Permalink Reply by Beadlady5 on
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Tamara thanks for writing this article--I enjoyed reading it, it makes alot of sense--your 3 questions are very thought provoking, i like that...
Btw, i have a shop on etsy too--will be coming by to check u out--
here's my shop, come visit when u have the time: http://Beadlady5.etsy.com
take care and good luck in 2009 and beyond...
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Permalink Reply by Rashell on -
"Studies have shown that it's not necessarily what the product can do for their lives that sells the item but what people think of themselves after they have bought the item. Does it make them feel hip, cool, in the know, or even rich."
muy interesante
Thanks for the article,
Rashell
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Permalink Reply by Christine Tierney on -
Thank you for this....nice work!
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