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Comment by Jo Whitehead on November 7, 2009 at 7:38am

Twitter is pointless - or so it seems. Thousands of people typing 140 character messages about everything and anything. And who WANTS to read about someone-you-have-never-met's allergies, what their cute pet did today or how much they hate (insert politician's name here)? BUT like all social networking tools you CAN make Twitter work for you. The secret to using Twitter to promote your art is Quality not Quantity. Artists in Business can tell you how!

Here are some pointers:
1. Stop following people who do not follow you.
2. Remove all those people who are following you that you probably wouldn't really want a relationship with such as people who bombard you with links with every tweet.
3. Use Direct Messaging to send worthwhile and interesting information about yourself.
4. Update your Twitter Home Page with goodi mages (or logo) add your website and a short Bio.
5. Don't limit yourself to 140 characters - send tweets in a block of information.
6. Add a link to your Twitter account in forum posts, chat rooms, on your blog and Face book.

If you have found this blog post useful please follow me on Twitter and tweet about it too!

Artists in Business Mean Business!

Comment by Jo Whitehead on October 3, 2009 at 4:23am

If you submit your work to a commercial gallery then some time in your life you will need to sign an agreement.
If you don't have an agreement or contract how do you know if the arrangement is fair? That your work is protected? That the gallery will make every effort to sell your work? This week Artists in Business discusses the artist's/craftsperson's contract and what you should expect it to contain.
Check out our new post on 5 October "A Pound of Flesh - Gallery percentages"
http://artistsinbusiness.blogspot.com

Artists in Business Mean Business!

Comment by Jo Whitehead on September 17, 2009 at 4:49am

Do you sell your art/craft in partnership with someone else? Artists in Business has a new article about setting up and managing successful partnerships.

Comment by Jo Whitehead on September 4, 2009 at 9:52am

How do you start to write an Artist's Statement? What should it include? What shouldn't it include? The artist’s statement is subjective and AIB can give you OUR perspective on the subject and help you to write a compelling and interesting statement.
We have examples and exercises to help you draft the perfect statement that will both describe your artistic processes and show case your work.

Visit Artists in business, a blog written FOR artists ABOUT business.

Comment by Jo Whitehead on August 30, 2009 at 5:30am

Do you know who your customer is? Do you know their tastes and shopping preferences? Do you know when and where they like to shop? Being able to identify who, and identify with, your customer will help you to plan an effective marketing strategy.

Artists in Business take you through the process of devising a customer profile to help you understand your potential customers' buying habits. Research your existing customer and use the information to plan your next marketing strategy.

Comment by Jo Whitehead on August 25, 2009 at 12:32am

"In the Studio" is a regular feature showing artists' studios. Whether you work in a purpose-built studio, a shed, an attic or at the kitchen table, we are interested in seeing where you create your art. If you would like to be featured "In the Studio" contact Artists in Business via the email link at the bottom of the page and prepare a short write up and four jpegs too.

Comment by Jo Whitehead on August 18, 2009 at 4:27am

If you are an artist, would you want advice about your framing? Choosing the right frame is quite difficult as much of it is down to personal taste but I sometimes wonder whether artists put enough thought into their choice of framing. What do you think? Artists in Business

Comment by Jo Whitehead on August 5, 2009 at 12:29pm

Making a zine is a fun way to create a marketing tool to promote your art. You can create a stunning zine with collage, doodling and photographs.
makeityourself-zines

Comment by The Arts Factory on July 15, 2009 at 10:48am

Artists in Business has posted a new blog entry exploring predictions in future fashion trends for artists and crafts businesses. It makes sense to study future styles in clothes, hair styles, home ware, hair styles and accessories to help you plan your next season's style and keep your work fresh. Jo

Comment by The Arts Factory on July 12, 2009 at 2:53am

We held a felting fun workshop in the gllery with textile artist Claire Wellesley-Smith. To read more just go to the blog.

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